Visual Thinking For Business Part 4 – Decision Making

Visual Thinking For Business Part 4 – Decision Making

Hi Friends,


Today I will start with a story. One of the biggest decision-making failures happened when Kodak made the choice of not to commercialize the digital photography technology that it invented in the ’80s because it feared that it will destroy its film sales. Well, Kodak filed for bankruptcy in 2012.


Kodak Logo


Why did I start today’s episode with this story? Well, you all guess by now. Today’s topic of Visual Thinking for business is Decision Making


Hi there, this is Tridib and you are watching a Brand new episode of Learn with Tridib – Decision Making.


Before I start today’s episode I would definitely want to ask you all how you are coping up in this lockdown situation. How is your business doing? Hope all members of your family and loved ones are safe and healthy. Do take the utmost care for them.


So, let’s dive in to see what we have in today’s episode. But before that, I would like to request you to like, share and comment on this video. If you are new to this channel kindly Subscribe to the channel and hit the bell icon to get instant notifications.


We all make decisions. Right? Almost every day. Some of them are life-changing choices, while some are not so important ones like which dress to wear for a party or what to order from the menu. Well… If you are aware of the technology world, nowadays bots are also helping us to decide, what the pundits call as Artificial intelligence or AI. Whether it is an opportunity or threat we will discuss in a separate video, not today, but we are all certain that we do not want to make a wrong choice.


The way we visualize and structure information has a clear effect on the outcome of a decision-making process. Visual thinking gives us a great opportunity to improve decision making Processes.
When discussing decision making process what comes in our mind first is, who does the decision making? When and where does it occur and what actually happens in a decision making process.


Well.. Decision making in an organization happens around its structure.


Typically the top level managements like the CEO, CFO, COO, takes the organizational decision making calls. However, everyday working process decisions are taken by even managers and team leads.


Decision making mostly happens in formal management team meetings. It can happen weekly, monthly, quarterly or yearly depending on levels of decision making.


Also, adhoc decision making can also happen when daily teething problems need to be decided.


Typically business decision making is supported by fact-based techniques to rationalize decisions and reduce the limitations of human nature.


Rational decision making involves 3 steps:
1)determine your objectives,
2) evaluate the options and
3) select the best option(s)


Care should be taken to reduce the chances of spaghetti thinking. We have to also be careful about the feasibility, acceptability, suitability and profitability of each decisions.


Today I will talk about 3 of my favourite visual thinking techniques that can help any organization looking for decision making Processes.


The first of the techniques is Thinking Hats


The 6 Thinking Hats concept was designed by Edward de Bono.


This asks everyone to look through the same hat together in a particular sequence.


This avoids the natural tendency for mixed or muddled spaghetti thinking. Like one person drops his creative idea – green hat, someone reacting emotionally – red hat, or someone thinking objectively – white hat.


You can also group the hats for cross pollination like optimistic or pessimistic.


After people gets used to these hats, their engagement increases. It also removes ego and reduces confrontations.


OCT or Option Comparison Table is a great technique that allows us to see large amount of information about various options simultaneously.


It also helps us to group and compare and see relationships between the attributes


It allows us to use symbols, color or types of filling to make the comparisons more intuitive.
(like smilies, Harvey balls, traffic lights etc.)


I will draw and show you various ways to compare.


A) Harvey balls,
B) Like, Dislike
C) Ratings
D) Calendar days/Months
E) right or wrong
F) battery/ energy level
G) Hot or Cold
H) Emoticons or Smilies


This is how a typical Option Comparison Table is drawn


Well this one, many of us are already aware of. A decision tree is a great way of visualizing potential options and their consequences.


It is often used to provide decision makers with guidance or even a protocol


We first have to identify the key decision we want to make and phrase it as question. This is the root node.
Each path from the root node describes future sequences. Like did my prospect reach my funnel? If yes did they purchase my product? If yes send them thank you mail immediately or if they saw but didn’t purchase then put them in a separate email list and retarget them. Decision tree also helps us in determining the budget needed in each steps. By analyzing a decision tree we can very well find out which path needs to be tweaked.


So that’s all folks. Hope we have learnt something new today. See you in a brand new episode of Learn with Tridib soon where I will cover How to explore markets and collect customer insights.
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Thanks again for watching this video. Stay safe and sound. Keep learning and keep watching Learn with Tridib. Good bye.

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Translated titles:

?Visual Thinking for Business-Toma de decisiones?-El mejor video de toma de decisiones para el

Visual Thinking for Business-Decision Making?-Meilleure vidéo d’aide à la décision pour la p Thinking

Visual Thinking for Business-Tomada de Decisão Decision-Melhor vídeo de tomada de decisão

व्यापार के लिए ?Visual थिंकिंग-निर्णय लेन

Think التفكير البصري للأعمال-صنع القرار?-أفضل فيديو لات

Business ব্যবসায়ের জন্য ভিজ্যুয়াল চিন্তা – কিভাবে বিসনেস ডিসিশন নেওয়া হয় ?

企业的视觉思维-决策?-视觉思维的最佳决策视频 ?

Pemikiran Visual untuk Bisnis-Pengambilan Keputusan?-video Pengambilan Keputusan Terbaik hunt ?

Vizualizare pentru afaceri-Luarea deciziilor-Cel mai bun videoclip pentru luarea deciziilor pent

Business வணிகத்திற்கான விஷுவல் திங்கிங்-ம

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How to play an Interactr Video Fullscreen

How to play an Interactr Video Fullscreen

Hi Friends,

Video Marketing has become the only constant in our lives. Global Digital marketing experts have estimated that on average an American is exposed to around 9000 ads each day. If the recent trends need to be considered then on an average the same target audience is bombarded with more than 7000 videos or video-based ads. Hence, Video is nothing new. It has become the new normal.

Video Marketing is Changing and How? Today no one wants to just consume videos one way. They want to get involved, experience the videos by being part of it. They have their opinion and wants to have their way of ending a video.

That’s when enters Interactr Evolution, Evolution Pro, and Agency Club membership. Interactr Videos give you the capability to make your videos interactive. A big shout out to the Interactr team You guys have done a phenomenal job.

In this video, you will learn how to play Interactr Videos Fullscreen. This is the best-kept secret of Interactr Evolution which no one ever thought would exist.


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Please watch: “How to create Prezi style Presentation with PowerPoint using new zoom tools?”


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How To Train Your Dragon The Viking Way…err.. The Design Thinking Way.

How To Train Your Dragon The Viking Way…err.. The Design Thinking Way.

First of all, I must admit that I am a movie buff. And though being in the mid-forties, I still enjoy catching up every Avengers series with my kid and also other animated cartoon movies. However, there are a few of them that left a deep mark in my thought process. One of them is undoubtedly this movie “How to Train Your Dragon”. I have at least seen this movie 7-8 times and its sequels.

To be honest, the movie has some very in-depth learning and particularly when you start imbibing Design Thinking in all that you do, the movie starts talking to you. I have watched the movie (as I have earlier mentioned) a number of times and each time it has thrown ample insights to me. 

The story revolves around our hero, a young Viking named Hiccup, who solves a huge problem not only for him but for the entire Viking clan, neither by weapons nor by any deep divine power but purely by methodical and correct approach. As the movie suggests, it’s not the goal but the process, the journey, that is important. A meticulous step-by-step guide to innovating something that is capable of changing the world. 

Let me analyze and take you through the process – The Design Thinking. Conceived by Tim Brown of Ideo in the year 2006, the method initially started as a 3-step process of Understand, Create & Deliver which later evolved as a 5-step process of Empathy, Define, Ideate, Prototype, and Test. It should be understood that Design Thinking is not a miraculous cure. But it can certainly help. It is not a sure shot solution but a journey to a better solution. It is not the design that is important, but it captures the quality of the designers and can motivate and encourage the ecosystem. It is not a Quick fix and it takes time to implement. And yeah, it might not guarantee success but if done in the right intent and correct manner, it can be revolutionary. 

5 steps of design thinking

Allow me to take you through the journey keeping the movie as our central theme. So how was the situation for the Vikings? It was pretty bad. They had a grave problem, fire breathing dragons raiding their homes and destroying them, stealing their sheep. Clueless about what could be a better solution to solve this problem, they embraced strategy based on physical violence. The strategy was to kill the dragons whenever they were seen. The second generations were also brainwashed and forced to see the world through that key hole. This model is entrusted by the Viking chief, Stoic, who had enormous strength and huge build. His motto was very clear “Kill on Sight, Kill on Sight, Kill on Sight”.

Kill on sight, Kill on Sight, Kill on Sight

However, his son Hiccup neither had the build nor had the mental frame. He could at best become a mechanical engineer. He dreamt to become a “maker”. But he was the minority and always mocked at by peers. By a sheer chance he was able to capture the mysterious and most terrifying “Night Fury” dragon with his ballista (a catapult used in ancient warfare for hurling large stones). But he chose to keep it in secrecy.

He knew if he kills it, he will no longer be a minority, he will be a champion. But he chose to take a different path. He chose to free the dragon. The dragon also chose to reciprocate.  

Breaking the dominant model:

Hiccup took pity and chose to free the dragon. 


Next few days he deliberated that there can be another way other than confrontation. He tried to validate or confirm if it was only an instinct. In Design Thinking, it is important to make an equilibrium between what you know and what you see. While it is important to read the subject, it is equally important to go to the field to find new learnings.

Finding a gap between what society believes and what is the reality is a great start and is called insight. Hiccup quickly realized that what he had experienced in the form of an unspoken peace with a dragon, is the proof that the dominant process had major flaws.

By consulting some existing literatures, he realized that the Vikings do not know much about the dragons as they were so obsessed by their violent belief. All they knew is the dragon’s fighting abilities, they knew nothing about their way of life, how they felt.

Thus, started Hiccup’s journey of the first step of Design Thinking, i.e. Empathy.


Empathy corresponds to understanding. As he started visiting the dragon repeatedly, he started shadowing him, following his mannerism, characteristics, what he eats, how he behaves, his anatomy, movement, and making sketches time to time. He had been lucky as “Night Fury” got stuck on the edge of a lake surrounded by cliffs. This allowed him to conduct his research in ideal conditions. The luck factor should not be neglected in a design thinking approach as it sometimes influences the process. 

Hiccup’s approach was user-centric, and not entirely technique. He could have perfected the ballista that allowed him to catch more dragons, but he started studying the dragon and made the effort to understand the needs of the dragon. It was no longer seen as a target to conquer but as a thinking being with needs, constraints, and desires. 

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Design Thinking is a guide, it is not absolute and should not be followed blindly. However, it offers a set of recognized and articulated practices that will allow you to progress without losing sight of reality.


  1. The core idea of this article is influenced by a similar article by Maxim Nialiv of Stormz.
  2. Change by Design by Tim Brown, Ideo
  3. Design Thinking for Startups by Jimmy Jain
  4. I am thankful to the entire cast and crew of “How to Train your Dragon”. Knowingly/ Unknowingly they presented us with a movie that had deep learning.


This article needs to be consumed only for knowledge purpose. My intention is not to earn anything out of it. I just presented a wonderful analogy brought to us by Maxim Nialiv. I do not claim the core idea is mine. However, my analogies and understanding has been entirely mine. 

Way Forward:

There are number of movies that directly or indirectly brings in Design Thinking processes as part of their story partly or in totality. My humble request, if you find such stories, do share with us. 

#designthinking #empathy #define #ideate #prototype #test #thinkdifferent

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Visual Thinking for those who say “I cannot draw”

Visual Thinking for those who say “I cannot draw”

As children, we used to draw non-stop. Right on our walls, on our breakfast tables, on the paper napkins. Even, we used to scribble naughty drawings about our teachers or friends on the blackboards to make them embarrass. Haven’t we all done that? Well, at least some must admit. While mugging up important notes we used to organize each and every point as mind-maps and imagery — why? Because these used to give us the pointers if we forget the mug-up in the exam hall.

But, what happened when we grew up? We all wanted to be Picasso, Leonardo-Da-Vinci or a Michelangelo with our drawings, or we were forced to be one. And, when we found we were no match to the great masters, we all stopped drawing. We even stopped scribbling on papers. We started telling ourselves “Drawing is not for grownups.” What happened in that? We not only forgot to draw simple things, but we also forgot to imagine. We forgot to convey our BIG ideas in the board room or in front of a business investor.

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Just before ending this Article, I would like you to keep this thought in your mind. Images do not only make ideas stand out they also help us memorise points much faster and in effective way.

Author: Tridib Ghosh

— Empowering people & Organisations through Visual Collaborations

You can also read the full article here

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