Being a Youtuber and an influencer is so much fun. Isn’t it? You can feel the power as a creator. You get the adrenalin rush when you conceive a new product ( a video or a post) and dish it out to your followers and subscribers who wait eagerly for your latest uploads.
Well, once his uncle advised a teenager Peter Parker a.k.a our friendly neighborhood Spiderman that, “With Great Power Comes Great responsibility”. True to the words of the noble gentleman, an influencer has a huge responsibility for their followers. Hence, it becomes extremely important to roll out quality posts or videos every time. Else, you will find your subscribers dropping or you are losing your followers. But many times we have to rush with our productions right?
Let me share a small incident that happened a couple of days back. Well, I forgot to tell you that I have recently published my fiction, called S.O.U.L ( Stories Of Ur Life) which thanks to my stars became #1BestSelling novel on Amazon. Ok.ok. Let’s cut the carp. Sorry for bragging. Let’s get back to the story. I was supposed to get interviewed by a book-critic-guild and, I was already on my way to the studio. Mid-way I suddenly get a call from this book reviewer asking me for a promotional video to be sent to her within half an hour. That was a last-minute decision they took. And, I was clean bowled. Usually, I create all my videos, and edit with either Adobe After Effects or Adobe Premiere and believe me it is extensive editing. It requires huge resources like high processing speed, higher RAM capacity, and super-powered Graphics cards. And here, I am stuck in my car just with a Mac Book Pro, which luckily I was carrying in my car.
I opened my Mac and was staring blankly at the screen absolutely clueless what to do when it suddenly stuck to me that I have a Business License of inVideo App. And by God’s grace, that day, luck was with me. I started searching for some images of my novel inside some scattered folders on the laptop. I found some good images, and some I downloaded from my Facebook account. I powered on my inVideo App and logged in.
I frantically searched for “book promotion” templates and inVideo threw up a good number of templates. I was spoilt for choices. As time was running out, I quickly selected the best one which I felt at that time and started placing my images and texts. It exactly took 15 mins to create the video from start to finish. Yes, I am not exaggerating. And, once I am done, I gave to render. Usually, a video rendering takes a lot of time and I was a bit skeptical if a cloud renderer can render it fast and in HD quality. But then came the biggest surprise. The entire 60 sec HD video got cloud rendered in 5 mins flat.
No sooner I was trying to give a pat on my back and marveling this beauty of an app, I get a call from the same organizer that now they plan to share the same video on multiple platforms and various screen sizes. I started negotiating with them that this should have been told to me earlier and how come they are so un-prepared and taking last-minute calls. But, people in our industry know, how things happen in an ad-hoc manner.
Grumbling and cursing them in my mind, I even thought once to cancel the interview and return home, but before doing so, I wanted to give it a try. Suddenly, the light-bulb moment occurred to me. I remembered that inVideo gives the option to create the same video in multiple sizes. And without much ado, I started speed creating the same video in multiple sizes, and in almost no time I was able to create the video in multiple formats for all platforms and share them with the organizers.
Forget the relief I achieved, I was pleasantly smiling in myself seeing the awed faces of the organizing team. They were pleasantly flabbergasted, by my super-speed revert to their demand. Really that time inVideo saved the day. Since then on various occasions, inVideo saved me with Quick and Quality, Urgent video deliveries. At present, I am a super-user of inVideo and I congratulate myself every time for making the decision to subscribe inVideo.
For those who are in the Video-Marketing field must have heard about this online App, for others, inVideo looks like any other online template-driven Video creation App, that can help anyone create videos easily. However, in the core it has an AI-driven mechanism that helps you chose the best template for your project, it auto-corrects flaws in the video, suggest the best audio and text templates for the video and hold your breath, the AI is so strong that it can even suggest a video template for your Blogs.
Surprised? You must try out the FREE online version if you don’t believe my words, and if you are convinced, you can try out the Business or Unlimited plan as low as 10$/month.
Let us be absolutely clear that this Lockdown, Semi-lock down, or No lockdown ( for specific days) situation is going to stay. We have to live with it.
The scare of Pandemic and business hitting all-time low has made people move out from their rented offices or shared spaces in a huff. The shared spaces or rented office spaces had no other options but to either close business or take excessive precaution albeit with an exorbitant rise in rent charges.
And then came the decisions of various governments not to push employees to work in the office premises but groom them to a new working style i.e. Working from home. I won’t say the extremely cliche term work from home has become the new normal, but whether I want it or not, Work From Home is here to stay. Whether we like it or not, the Office has entered our bedroom. However, home is home. It has its own aura and own setting. Hence it has become a major issue in various cases that people do not want to turn on their Video just because they do not want to show their home background.
Hence, most of the Zoom, Microsoft team of Google meetings seems like talking to the wall, where we cannot see the face of the opposite person.
Well, as we always agree that necessity is the mother of all creation and challenges only brings out business opportunities. Think over a possibility when you can change your working environment, well every day, or maybe every minute? Sounds just impossible right? If I now say that it cost as low as only $14? Well, you might think the pandemic has taken over me.
Not at all. heybackgrounds.goaffpro.com has come up with a unique solution that literally made me sit up and take notice. I couldn’t resist but had to write this blog.
Heybackgound has started with an awesome solution of presenting you with a collection of unique backgrounds for all your Zoom Calls, Microsoft Team Calls, or Google Meetings. And it just comes at a ONE TIME price of INR 1000 ( $14) plus taxes.
Sounds exciting right? I have always felt any product or services, however, small it might be if it solves people’s problems, it is the best product. You take money from me.
I think organizations can also try and share these backgrounds to their employees so that they can use them while on call.
So, no more hesitation to turn on the video or not. Use these wonderful backgrounds and take your calls from anywhere in the world. Literally.
Looking for a professional background for your Conference calls? Worry not.
Today I will start with a story. One of the biggest decision-making failures happened when Kodak made the choice of not to commercialize the digital photography technology that it invented in the ’80s because it feared that it will destroy its film sales. Well, Kodak filed for bankruptcy in 2012.
Why did I start today’s episode with this story? Well, you all guess by now. Today’s topic of Visual Thinking for business is Decision Making
Hi there, this is Tridib and you are watching a Brand new episode of Learn with Tridib – Decision Making.
Before I start today’s episode I would definitely want to ask you all how you are coping up in this lockdown situation. How is your business doing? Hope all members of your family and loved ones are safe and healthy. Do take the utmost care for them.
So, let’s dive in to see what we have in today’s episode. But before that, I would like to request you to like, share and comment on this video. If you are new to this channel kindly Subscribe to the channel and hit the bell icon to get instant notifications.
We all make decisions. Right? Almost every day. Some of them are life-changing choices, while some are not so important ones like which dress to wear for a party or what to order from the menu. Well… If you are aware of the technology world, nowadays bots are also helping us to decide, what the pundits call as Artificial intelligence or AI. Whether it is an opportunity or threat we will discuss in a separate video, not today, but we are all certain that we do not want to make a wrong choice.
The way we visualize and structure information has a clear effect on the outcome of a decision-making process. Visual thinking gives us a great opportunity to improve decision making Processes. When discussing decision making process what comes in our mind first is, who does the decision making? When and where does it occur and what actually happens in a decision making process.
Well.. Decision making in an organization happens around its structure.
Typically the top level managements like the CEO, CFO, COO, takes the organizational decision making calls. However, everyday working process decisions are taken by even managers and team leads.
Decision making mostly happens in formal management team meetings. It can happen weekly, monthly, quarterly or yearly depending on levels of decision making.
Also, adhoc decision making can also happen when daily teething problems need to be decided.
Typically business decision making is supported by fact-based techniques to rationalize decisions and reduce the limitations of human nature.
Rational decision making involves 3 steps: 1)determine your objectives, 2) evaluate the options and 3) select the best option(s)
Care should be taken to reduce the chances of spaghetti thinking. We have to also be careful about the feasibility, acceptability, suitability and profitability of each decisions.
Today I will talk about 3 of my favourite visual thinking techniques that can help any organization looking for decision making Processes.
The first of the techniques is Thinking Hats
The 6 Thinking Hats concept was designed by Edward de Bono.
This asks everyone to look through the same hat together in a particular sequence.
This avoids the natural tendency for mixed or muddled spaghetti thinking. Like one person drops his creative idea – green hat, someone reacting emotionally – red hat, or someone thinking objectively – white hat.
You can also group the hats for cross pollination like optimistic or pessimistic.
After people gets used to these hats, their engagement increases. It also removes ego and reduces confrontations.
OCT or Option Comparison Table is a great technique that allows us to see large amount of information about various options simultaneously.
It also helps us to group and compare and see relationships between the attributes
It allows us to use symbols, color or types of filling to make the comparisons more intuitive. (like smilies, Harvey balls, traffic lights etc.)
I will draw and show you various ways to compare.
A) Harvey balls, B) Like, Dislike C) Ratings D) Calendar days/Months E) right or wrong F) battery/ energy level G) Hot or Cold H) Emoticons or Smilies
This is how a typical Option Comparison Table is drawn
Well this one, many of us are already aware of. A decision tree is a great way of visualizing potential options and their consequences.
It is often used to provide decision makers with guidance or even a protocol
We first have to identify the key decision we want to make and phrase it as question. This is the root node. Each path from the root node describes future sequences. Like did my prospect reach my funnel? If yes did they purchase my product? If yes send them thank you mail immediately or if they saw but didn’t purchase then put them in a separate email list and retarget them. Decision tree also helps us in determining the budget needed in each steps. By analyzing a decision tree we can very well find out which path needs to be tweaked.
So that’s all folks. Hope we have learnt something new today. See you in a brand new episode of Learn with Tridib soon where I will cover How to explore markets and collect customer insights. If you liked the video please please like share and comment on the video. If you are new to this channel please Subscribe to the channel and don’t forget to hit the bell icon so that you can get all notifications instantly.
Thanks again for watching this video. Stay safe and sound. Keep learning and keep watching Learn with Tridib. Good bye.
The Https://youtube.com/Learnwithtridib YouTube channel has other similar video clips concerning visual thinking for your business model, visual thinking strategies and visual note-taking Please check them out: https://youtube.com/learnwithtridib .
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Visual Thinking for Business-Tomada de Decisão Decision-Melhor vídeo de tomada de decisão
Video Marketing has become the only constant in our lives. Global Digital marketing experts have estimated that on average an American is exposed to around 9000 ads each day. If the recent trends need to be considered then on an average the same target audience is bombarded with more than 7000 videos or video-based ads. Hence, Video is nothing new. It has become the new normal.
Video Marketing is Changing and How? Today no one wants to just consume videos one way. They want to get involved, experience the videos by being part of it. They have their opinion and wants to have their way of ending a video.
That’s when enters Interactr Evolution, Evolution Pro, and Agency Club membership. Interactr Videos give you the capability to make your videos interactive. A big shout out to the Interactr team You guys have done a phenomenal job.
In this video, you will learn how to play Interactr Videos Fullscreen. This is the best-kept secret of Interactr Evolution which no one ever thought would exist.
To view other Interactr tutorials please watch this playlist:
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First of all, I must admit that I am a movie buff. And though being in the mid-forties, I still enjoy catching up every Avengers series with my kid and also other animated cartoon movies. However, there are a few of them that left a deep mark in my thought process. One of them is undoubtedly this movie “How to Train Your Dragon”. I have at least seen this movie 7-8 times and its sequels.
To be honest, the movie has some very in-depth learning and particularly when you start imbibing Design Thinking in all that you do, the movie starts talking to you. I have watched the movie (as I have earlier mentioned) a number of times and each time it has thrown ample insights to me.
The story revolves around our hero, a young Viking named Hiccup, who solves a huge problem not only for him but for the entire Viking clan, neither by weapons nor by any deep divine power but purely by methodical and correct approach. As the movie suggests, it’s not the goal but the process, the journey, that is important. A meticulous step-by-step guide to innovating something that is capable of changing the world.
Let me analyze and take you through the process –The Design Thinking. Conceived byTim BrownofIdeoin the year 2006, the method initially started as a 3-step process ofUnderstand, Create & Deliverwhich later evolved as a 5-step process ofEmpathy, Define, Ideate, Prototype, and Test.It should be understood that Design Thinking is not a miraculous cure. But it can certainly help. It is not a sure shot solution but a journey to a better solution. It is not the design that is important, but it captures the quality of the designers and can motivate and encourage the ecosystem. It is not a Quick fix and it takes time to implement.And yeah, it might not guarantee successbut if done in the right intent and correct manner, it can be revolutionary.
Allow me to take you through the journey keeping the movie as our central theme. So how was the situation for the Vikings? It was pretty bad. They had a grave problem, fire breathing dragons raiding their homes and destroying them, stealing their sheep. Clueless about what could be a better solution to solve this problem, they embraced strategy based on physical violence. The strategy was to kill the dragons whenever they were seen. The second generations were also brainwashed and forced to see the world through that key hole. This model is entrusted by the Viking chief, Stoic, who had enormous strength and huge build. His motto was very clear “Kill on Sight, Kill on Sight, Kill on Sight”.
However, his son Hiccup neither had the build nor had the mental frame. He could at best become a mechanical engineer. He dreamt to become a “maker”. But he was the minority and always mocked at by peers. By a sheer chance he was able to capture the mysterious and most terrifying “Night Fury” dragon with his ballista (a catapult used in ancient warfare for hurling large stones).But he chose to keep it in secrecy.
He knew if he kills it, he will no longer be a minority, he will be a champion. But he chose to take a different path. He chose to free the dragon. The dragon also chose to reciprocate.
Breaking the dominant model:
Hiccup took pity and chose to free the dragon.
Next few days he deliberated that there can be another way other than confrontation. He tried to validate or confirm if it was only an instinct. InDesign Thinking, it is important to make an equilibrium between what youknowand what yousee. While it is important to read the subject, it is equally important to go to the field to find new learnings.
Finding a gap between what society believes and what is the reality is a great start and is called insight. Hiccup quickly realized that what he had experienced in the form of an unspoken peace with a dragon, is the proof that the dominant process had major flaws.
By consulting some existing literatures, he realized that the Vikings do not know much about the dragons as they were so obsessed by their violentbelief. All they knew is the dragon’s fighting abilities, they knew nothing about their way of life, how they felt.
Thus, started Hiccup’s journey of the first step of Design Thinking, i.e. Empathy.
Empathy corresponds to understanding. As he started visiting the dragon repeatedly, he started shadowing him, following his mannerism, characteristics, what he eats, how he behaves, his anatomy, movement, and making sketches time to time. He had been lucky as “Night Fury” got stuck on the edge of a lake surrounded by cliffs. This allowed him to conduct his research in ideal conditions. The luck factor should not be neglected in a design thinking approach as it sometimes influences the process.
Hiccup’s approach was user-centric, and not entirely technique. He could have perfected the ballista that allowed him to catch more dragons, but he started studying the dragon and made the effort to understand the needs of the dragon. It was no longer seen as a target to conquer but as a thinking being with needs, constraints, and desires.
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Hiccup had that essential reflex in Design Thinking. He always used to carry his drawing pad to take notes, whether to establish a map or to make a sketch of a dragon. This approach allowed him to define the problem of the dragon and understand why he couldn’t escape. He lost his ability to fly because his rear wing got torn. This conclusion came from his anatomical observations of how dragons fly and his knowledge of the dragon’s recent past. He gathered everything he knew to define a problem statement.
In his mind he might have defined the problem statement like:“How may I help the dragon to fly again.”
Hiccup didn’t have the leisure to take advantage of collective ideas as he was secretively working alone and hence the Ideate stage in the film was rushed a bit. They started showing him gone back to his drawing pad and creating a leather prosthetic wing. In this case, this might be the obvious answer, but in most cases, this step can be longer and required realbrainstorming sessions.Design Thinking is a methodology that adapts to both solo and group work. Hiccup didn’t get the luxury of allowing multiple ideas Yes…and Yes…and Yes…and Yes…and Yes.
Once he was satisfied with his research processes, with sketches, drawings, and models, he started quick prototyping. Please take a note, Quick Prototyping helps one to fail fast and address issues from the beginning itself. Hiccup as I told earlier was a maker, a craftsman capable of working with iron, leather etc. to create the object he needed. A tail fin made with leather.
And thus, he entered the final phase of Design Thinking – Test
This phase is a very important element of Design Thinking, and one must avoid losing touch with reality at all costs. Like the stage of empathy, the Test phase gives certainties to reality in order to make it evolve. To make it relevant.
The test phase addresses several issues. Whether the concept or the product is viable, whether it is feasible as well as if the final product would be desirable. Most often, this validation comes from the end-user who understands how it works, finds interest, and develops a use. This discovery by the user must be observed precisely since they will give the right direction to the final product.
For Hiccup, the proof of the success of his prototype was obtained by the flight quality.
A side note:Test phase can involve substantial risks because we have to be aware that it not only proves that a product or idea works but also points out failures. It is necessary to be able to distinguish the failures that questions the concept and those that are related to the execution. Hence, it is important to consider them as lessons and not as defeats. In Design Thinking this is an important principle,“Fail fast, fail often“. However, it is important not to be get intimidated by failure, which is only a step in the process and not an end in itself.
Iterate, Repeat or the Loop:
The principle of iterations suggests that it is necessary to constantly go back and forth between the prototyping and testing phase. Unfolding and folding the tail fin by hand was a minimum requirement but couldn’t be considered viable. That’s why Hiccup iterated this by trial and error to develop his prototype. He used a rope that he tried operating by hand, then with the foot and finally with a pedal. It is this loop between the prototype and test stage that allowed it to become an optimized product.
And finally, one day, it worked, and all tests were positive. Hiccup planned able to move to an implementation phase. But having said that he must convince the society, the Viking clan to adopt its product and integrate it into practices.
To implement a product or service, we must be able to quickly demonstrate the capabilities of its innovation, sometimes to people who do not want to listen to you. Just in case of Astrid, who succeeded very well in the dominant model. She was a real warrior and when she discovered the chemistry between Hiccup and Toothless, she supported.
If a picture is worth a thousand words, a presentation is worth a thousand pictures. This is principle, “Do not tell, show” allows you to remove suspicions and blockages. Having a physical prototype that you can test in front of masses really shows your capability. If you have a product that can cause a wow effect, do not hesitate to play it. This helps you to find valuable allies to spread your ideas.
Finally, do not forget to have an engaging speech, to have values, a vision of the world. It’s the “think different” of Apple. Hiccup’s product had the wow effect for sure, but what he really believed and wanted to share was that the answer to the dragon problem isnot the confrontation,it’s the cooperationand he was ready to challenge his entire clan for this. His innovation was revolutionary for sure. It changed the entire perception. If there is only love and cooperation there is no confrontation. Also, if you can ride and control dragons what is the point of killing them.
Once he had proved that his product is valuable, he was needed to pass it on, to replicate it with others. It was also necessary to amalgamate his ideas with thestory or a speech, to make it compatible for all. This reassured new adopters and allowed them to change.
Hiccup referred to a mantra of the dominant model to describe his activity: “We are Viking, it is the professional risks”. It is an expression that reminded me that the Vikings were not afraid of anything. Using this sentence, he indirectly pushed all Vikings to accept the change. If before, they were crazy enough to fight dragons, today they were crazy enough to ride them.
His emerging model of controlling dragons and living with co-operation became a major find and with the help of the dragons, he constructed his village. We could see that society slowly adapted to innovation. And that became the success of the entire process ofDesign Thinking.
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Design Thinking is a guide, it is not absolute and should not be followed blindly. However, it offers a set of recognized and articulated practices that will allow you to progress without losing sight of reality.
The core idea of this article is influenced by a similar article by Maxim Nialiv of Stormz.
Change by Design by Tim Brown, Ideo
Design Thinking for Startups by Jimmy Jain
I am thankful to the entire cast and crew of “How to Train your Dragon”. Knowingly/ Unknowingly they presented us with a movie that had deep learning.
This article needs to be consumed only for knowledge purpose. My intention is not to earn anything out of it. I just presented a wonderful analogy brought to us by Maxim Nialiv. I do not claim the core idea is mine. However, my analogies and understanding has been entirely mine.
There are number of movies that directly or indirectly brings in Design Thinking processes as part of their story partly or in totality. My humble request, if you find such stories, do share with us.
As children, we used to draw non-stop. Right on our walls, on our breakfast tables, on the paper napkins. Even, we used to scribble naughty drawings about our teachers or friends on the blackboards to make them embarrass. Haven’t we all done that? Well, at least some must admit. While mugging up important notes we used to organize each and every point as mind-maps and imagery — why? Because these used to give us the pointers if we forget the mug-up in the exam hall.
But, what happened when we grew up? We all wanted to be Picasso, Leonardo-Da-Vinci or a Michelangelo with our drawings, or we were forced to be one. And, when we found we were no match to the great masters, we all stopped drawing. We even stopped scribbling on papers. We started telling ourselves “Drawing is not for grownups.” What happened in that? We not only forgot to draw simple things, but we also forgot to imagine. We forgot to convey our BIG ideas in the board room or in front of a business investor.
While conducting workshops at various colleges, education institutes and organisations I have come to hear several times that “I Can’t Draw.” I have also noticed that various wonderful ideas had hit the dust or didn’t get funding purely because the investors or the board members couldn’t visualise the idea in totality. It’s sad isn’t it?
But the Good NEWS is that “We all can draw” in oursubconscious mind. It is not about thequalityof the drawing that we are talking over here. It is connecting with each other through your drawings. Ever wondered how “Cave men” used to communicate without been able to speak? That’s the power of an image. After all, “Imagination” has the wordimagein it.
How many of you willDare to Drawwith me?
Let’s start with small things. Since we all love texts, we will start with first three alphabets of English Language — A, B, & C. And in the process will also use some others. But I will only restrict myself to alphabets. Are you game?
Simple isn’t it?
Let’s loosen up a bit more. Ok? Let’s draw some faces. Seems tough? Not really. Just follow my steps.
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Dan Roam, the Author of the book “Draw to Win” and “The Back of the Napkin” has given a very simple solution to all those people who say, “I cannot draw.” These are the 7 Basic Building Block Shapes. Using these 7 shapes we can practically draw anything we want to express.
Let me show you how you can draw simple figures using these few shapes. Well let’s take a challenge that every picture we’re going to create in this task will be based on the combination of these simple shapes.
So, how do you feel? Pretty awesome isn’t it?
Now, since we all have become semi Picasso and Van Gogh let’s jump into something which will make you more confident. Let’s draw some characters.
a) A student b) A Doctor c) A Patient d) A Criminal e) A school going kid and f) An elderly woman.
Can I now ask you all to create more characters based on the profession they work? Try it for yourself. You can always send your drawings to[email protected]or[email protected]
Please be with me as I take you through a journey with shapes that will help you create Icons and Metaphors.
A) Idea/ Bulb B) Summit C) Compass D) Direction E) Higher Up the ladder F) Puzzle pieces G) Open Book H) Coffee Break I) Lock and Key J) Wire, Plug and Socket K) a Magnet L) POV M) Network M) Brainstorming.
Feeling it is too much in one day? Well, have you thought that you, yourselves have drawn so many things without even thinking once that “You cannot Draw”? Isn’t that stupendous? Give yourself a pat on your own back.
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Just before ending this Article, I would like you to keep this thought in your mind. Images do not only make ideas stand out they also help us memorise points much faster and in effective way.
Author: Tridib Ghosh
— Empowering people & Organisations through Visual Collaborations